After being exposed, most consumers recall branded merchandise. These statistics show that a company’s brand name is more memorable than a product’s price. Here are some examples of products that will help you build a positive brand recall.
85% of consumers remember branded merchandise
According to an Advertising Speciality Institute study, 85% of consumers recall a brand after receiving a promotional item. The reason for this is simple: people like free stuff, especially things that are unexpected and useful. More than that, people tend to remember the name of the company they received the merchandise from, as long as they can find it again. The average American household has over 30 promotional products, while Gen X households and millennials have more than 20.
Wearables and apparel are the most recognizable items. Promotional products from yorkn.com are an excellent way to increase brand awareness, as they help extend a company’s name and logo to a wider audience. There are man ways you can use swag to your advantage. You’ll be amazed at what you can achieve! And it doesn’t hurt to have a little fun along the way!