The best ready-to drink cocktails are a deliciously refreshing and sophisticated alternative to hard seltzer or beer. These whiskey cocktails-in a can are available in convenient packaging and offer premium taste.
With a focus on quality ingredients and wellness, ready to drink cocktails have been experiencing growth across the industry. WGSN examines the latest innovations in this segment.
Authenticity
The demand for more authentic drinking is driving the development of premium, naturally-tasting ready to drink cocktails. These products deliver the taste of traditional bar drinks in a convenient, single-serve package, making them the ideal choice for on-the-go consumers or those who want to enjoy a crafted cocktail without the need for a fully stocked bar or a seasoned mixologist.
The market is also booming due to the growing popularity of high-quality, unique flavors. The increasing trend toward health and wellness is also shaping the industry, with many brands developing their own ready to drink cocktail that offers lower alcohol content or contain functional additives in line with broader consumer demands.
Spirit-based RTD cocktails are leading the market, largely due to their ability to provide a highly authentic cocktail experience. These products use the popularity and versatility offered by spirits such as rum, vodka, and tequila in order to deliver premium cocktails in a convenient packaging. These products are often formulated using less sugar than malt-based alternatives. This appeals to consumers that value authenticity of flavor.
Convenience
One of the most appealing aspects of ready-to drink cocktails is the fact that someone else already did the hard part for you. Bottled cocktails are a great option for those who can’t carry their own cocktail supplies, or are hosting a party without a bar. They eliminate the need to follow complicated recipes and source multiple ingredients.
Many brands also offer ready-to-drink products that are gluten-free and low in calories. This reflects a growing health-consciousness among consumers. These drinks are a great choice for individuals who may have dietary restrictions and still want to partake in social drinking activities with friends.
RTD cocktails are also compact and take up little space in the refrigerator or cooler. They are perfect for events and parties where maximum storage is important. These drinks are also great for outdoor activities such as picnics, camping, and beach trips.
The rapid growth in ready-to-drink cocktails reflects a shift in consumer preference towards premium, artisanal goods. Brands need to recognize these trends and meet the demands of consumers for authenticity and convenience. By using high-quality ingredients and crafting beverages in small quantities, brands can ensure that they appeal to a broad range of consumers.
Quality
RTD cocktails are becoming increasingly popular, but consumers should ensure they’re buying a quality product. This is why consumers prefer products that are made from high-quality ingredients, and taste just like the ones they would get at a bar.
Fortunately, the best RTD cocktails available today are able to achieve these goals. The best manufacturers use only authentic, premium ingredients and will mix their drinks using techniques that guarantee a delicious outcome. They will also only use top-shelf liquors and avoid artificial preservation agents. As a result, they’ll be able to provide consumers with drinks that are truly bar-quality.
The best ready-to drink cocktail brands will not only use high-quality ingredients but also environmentally friendly packaging and production methods. This reflects a growing consumer awareness of the impact of their purchases and a desire to support businesses that are committed to environmental responsibility.
The ingredients of many of the best RTD cocktail will also be clearly listed on the label. This allows consumers make informed decisions about the right product for them. If you are looking for a beverage with the same taste as a daiquiri (or vodka gimlet), look for a brand that uses fruit juices, rather than citric oil and lemon acid. This commitment is what separates top-tier products from the competition.
Innovation
In today’s fast-paced world, convenience is paramount. And it’s this convenience that has made RTD cocktails such a success. RTD cocktails can be prepared in minutes without the need for complex recipes or ingredients. They are perfect for spontaneous gatherings, outdoor activities, and relaxing at home.
The quality of RTD cocktails is also incredibly high, reflecting the dedication of manufacturers to providing authentic beverages that reflect current flavor trends and consumer preferences. Top brands use natural ingredients, such as cucumber peels and lemongrass oil, to replace citric acids. Many of the best RTD brands use their own proprietary canning process to preserve the drink’s flavor and avoid artificial preservatives which compromise taste and nutrition.
These innovations in RTD technology have actually helped establish the beverage category to be a respected and enjoyable option to classic bar and restaurants cocktails. The industry is expected to grow further as a result of the demand for quality and convenient products.
