Reviews have become an inevitable part of online purchasing. Whenever a customer buys a product, he will look for the reviews available about the product. Be it in the online shopping site or other product review sites, the customer looks for valuable reasons to spend their money. Product reviews help the customer to know more in detail about the product. It makes the customer decide whether this product is worth the amount and could he boldly move in to buy that product. Reviews have emerged as a kind of branding in online stores. This decides whether your product stands out among other products in the market. It explains the specific and unique features of your products in detail.
How important is customer review?
When a customer shares his experience about the product, it will increase the brand’s exposure. If a brand gets more reviews, it will gradually increase the popularity of the product. Especially, when your product satisfies the customer, he will readily give his review all by himself. He would also recommend your product to his friends and colleagues. It certainly increases your business. Here are few tips that will help you to get more reviews about your products.
Ask Your Customers Directly
If you are selling your products on online sites, you can follow your customer for reviews either through on-site requests or follow-up emails. Whatever the method of receiving reviews be, the questions asked to the customer should be straight to the point. It should be easier to understand as well. The questions shouldn’t be riddling ones as riddling questions will confuse your customers. Always keep in mind that the reviews provided by your previous customers are so crucial for your business as it has its impact on your future business. Only a well-reviewed product will have a reputation among the customers. So, the questions asked for reviewing your product must be in simple English and it should have direct questions. Above all, the review section should have a mandatory question like, “Will you recommend this product to your friends and colleagues?”. This question will make you understand how your customers think about your product. At the same time, asking for reviews shouldn’t be nagging to the customers. We should never force our customers to give a review. We should give ample time to get reviews from the customers.
Using Incentives Increases Reviews
The most common reason why people forget to give a review is that they forget about their new product after using it. At such times, it is good to send a review reminder to let them know. There are ways in which we can increase the reviews. It can be increased by providing incentives. This incentive may be a gift coupon for a review, discount coupons, gift certificates in case, the product is reviewed honestly with pictures and videos or it can even be a popular low-priced product. Further, your reviews can be increased by providing a product that has a limited-period-edition of your brand to the best reviewers. Everyone will take part to get your product and hence it can gradually increase your product reviews. Hence, reviews have a great impact on online shopping sites.